Timeline of the Madness: 3.1 Phillip Lim for Target

Incase you somehow missed the launch (and let’s be real, how could you have?) or if you simply just want to read my 3.1 Phillip Lim for Target experience, here it is:

4:00 a.m.: Roughly the time the collection launched online at target.com. (I did not have the perseverance to pull an all nighter – so I was asleep, blissfully unaware of the madness on Twitter and the Target website)

8:00 a.m.: The time I woke up this morning – also the time my local target opened. I had planned to leave my house at 8:30 a.m., so I figured I would get up now to give myself some time to get ready (although, me, along with the dozens of other shoppers, pretty much all rolled out of bed, put on clothes, and speed off to our the local Target as fast as we could)

8:30 a.m.: My mom and I were en route to Target!

8:45 a.m.: Arrival at the home of the 3.1 Phillip Lim collection! I said, “Let’s do this!” pushed the elevator button, and headed up anticipating what everything would look like in person. In my mind, I was torn. One part of me imagined the store to be empty and somehow I’d be so lucky as to have been the first one to get there. The other part of me believed that everything – and I mean everything – would be gone.

8:50 a.m.: I was half right and half wrong. Almost everything was there – except for all the pocketbooks in the collection. In fact, a Target employee literally stopped my mom and I as we walked over to the display and said, “Yep. All of our pocketbooks flew off the shelves.” Except for the fact that she was holding two of the bags herself! If you had read my previous post, then you know that all I really wanted from the collection was the bags – I was unimpressed with the clothing and didn’t find it fit for a fifteen year old. My mom and I lingered in the section for a little bit – we were waiting to see if the five girls who were standing in the area would be giving up their bags (I’m not exaggerating when I say that each girl had at least three bags).

9:00 a.m.: We gave up, and proceeded to walk around Target to pick up other things we needed (at least the trip wasn’t a waste!). 

10:15 a.m.: We went downstairs to wait on a check out line. At my Target, the registers are positioned right in front of where the collection is located. We watch more people flood in, only to be disappointed. Some people scooped up their clothing items – people were thrilled to see the leopard print blazer and Boom sweatshirt still intact.

10:30 a.m.: We finished checking out when we turned around and saw people hovering over a taupe tote bag. No one made a grab for it – so I took this as my cue: I squealed and ran over to it and snatched it up (people were probably judging me – but at this point, I didn’t care). My mom and I examined it and were…disappointed.

Yes. I’ll be the first one to say it. The material and the hardware weren’t what I expected it to be! And I was never really planning on buying the tote bag, or anything in the color taupe color. I didn’t want to just buy it just to buy it (especially at $55, which I’d rather put toward another real bag), so I quickly put it back on the shelf. Immediately two girls ran over. I’m sure they were eyeing me from behind, waiting to see what I would do with it – waiting for their chance to pounce. I said to my mom, “Those two girls are going to have to fight one another for it!”

After that I left Target empty handed – but I wasn’t disappointed! Sure, if they had a mini fake Pashli maybe I would’ve been more apt to buy that – but as for now, I’ll save my money for this beauty.

What are your 3.1 Phillip Lim for Target stories? I want to hear!


P.S. My favorite blog post on this whole ordeal is Coral & Cognac’s “prep” article! Read it here.

P.P.S. Sorry for the back to back 3.1 Phillip Lim for Target posts. Oops?

*picture is not mine*

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3 Responses to Timeline of the Madness: 3.1 Phillip Lim for Target

  1. Thanks for sharing (and for linking to my post – I’m glad you enjoyed it)! I’m impressed you were bold enough to brave the madness. Hope you enjoyed your weekend (despite leaving empty-handed)!

  2. Dylan says:

    Coral & Cognac was the woman who really made my night. She helped EVERYONE on Twitter, including myself by posting rogue links. She is the reason I have two mini “Pashli’s”. I laughed when I read your post and honestly, it just shows you how much people care about brand(myself included of course). There were several clothing items I liked but I didn’t think would fit a girl of my size. Maybe another collab will be even better and hopefully not as stressful T.T

    It sucks you didn’t get anything though!


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