I love the concept of fashion finally getting incorporated into one of the biggest sporting events of the year! As the Super Bowl approaches, CFDA Members were given the opportunity to create a design on football helmets.
The campaign was started by Bloomingdales, who created a window display centered around the helmets at the flagship store on 59th street. There are a total of 48 helmets, and they will be auctioned off through February 4 on bloomingdales.com/superbowlhelmets, with the bidding starting at $248. Above I have a few of the different helmets pictured, photos courtesy of WWD.com.