Fashion Week: The (Faux) Hype

I know my last post was about Haute Couture and that was all a mouthful BUT before fashion week tapers off yet again, I wanted to add one more post regarding the topic. The title says it all regarding the basis of what I’ll be writing about. If you ask me, there’s a ton of hype, but most of the time, it’s extremely fake. It’s curated ahead of time through promises generated between bloggers, celebrities, or other famous figures and brands.

This rant was mostly prompted by an article from Who What Wear that I came across on Twitter. To give you a brief synopsis, major (and semi-major) celebrities can make anywhere from $30,000-$100,000 for sitting at a show. And the bloggers we so dearly trust? They make a profit too. Popular bloggers can make about $10,000, while smaller, more up-and-coming bloggers make about $3,000 per show.

I’m so torn on the whole blogger thing. Obviously, I want those who are passionate about their websites to have the luxury of letting that be their career. Profiting from going to a show, some might say, is just part of the territory. But it simultaneously makes me question the intentions of people – are bloggers going to a show to get a paycheck? Or because they are actually supportive of the designer? And further, when they mention something on their blog, are they actually recommending it because they love it? Or for payment? All of these questions boil down to a separate argument – perhaps a rant post on that will come later.

As for celebrity endorsements: There are those who actually love the fashion, then there are those are recognized in their field of choice, thus getting a hot ticket to simply be seen. If you ask me, Kim Kardashian is one of these people. Any sighting of really any of the Kardashians generates press attention. Obviously the press and media are extremely important, and when it comes down to it, any brand needs attention to get anywhere. It is just sort of sad that fashion has come to be this way.

I want end with this:

Definitely watch for a laugh. It is a reminder that half the people that attend Fashion Week really have no idea what they are talking about or they just caught up in being seen and pretending to know all…

xoxo, Jamie

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2 Responses to Fashion Week: The (Faux) Hype

  1. Melissa Radcliffe says:

    I honestly hate that Who What Wear article because there is no proof as to where they got their facts and the article is a huge load of crap. I work in PR with experience at multiple PR agencies and editorial experience in NYC and no one pays bloggers to attend a show. I can’t fully speak about celebrities, but the celebrity invites I’ve dealt with in the past have never dealt with money. Bloggers want to be invited to fashion week to not only be able to see a collection, but to look important in the blogging community. An invite is something they work for and they request and in a sense require to keep them as a top blogger so in no way are they being paid. And as for tickets being sold, that’s another load of crap. PR people monitor sites like that to ensure tickets aren’t being sold and they shut that down early. Just a little insight.

    • The Fashion Newcomer says:

      Thanks Melissa! I would actually love to talk to you a little bit more about this, as I don’t know much and went off the Who What Wear article sort of blindly – which was my bad. Would you mind if I e-mailed you to get some more information to maybe re-evaluate this post and change it? I would greatly appreciate your help!

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