Cats and Kate Spade are not concepts I associate together. Ever.
Then, my mom got an e-mail with the subject “When the Cat’s Away…” and this was what she found inside:
Let me just say a few things: One, I love Kate Spade. Two, I understand many people will be a fan of this line. Three, I get that a lot of what Kate Spade does is create pieces that are conversation starters.
I just can’t get behind this specific line in any way, shape, or form. Particularly because it ruins the idea of the aesthetic Kate Spade is known for maintaining. This seems way out of the realm of what they would ever sell. I truly understand the appeal of some of their other avant grade pieces – the Wing It Butterfly clutch, the All Aboard Ship Clutch… they seem on trend and on theme with garden and sailor obsessions so many have.
I guess my overarching problem is that I have such a hard time buying into avant garde as a teen fashionista. It seems to be a category that only a small, very wealthy subset of people have use for. It’s so flashy and out there – not to mention expensive. I love the idea of pushing boundaries and doing something different, but I think I speak for a lot of Kate Spade’s customers when I say this is not something that would ever be added to our online shopping cart.
Kate Spade lies in a limbo between high end and accessible, with it being in many department stores and having an outlet counterpart with irresistible prices. It attracts a lot of teens who want designer bags without paying a hefty amount – and in releasing this line, they are cutting out that large part of their audience. Yes, they do have to push boundaries and try new things, but a lot of their customers don’t have 398 dollars to spend on a clutch that says Paws Off at the top.
Have I just ruined my chance of ever working with Kate Spade? Maybe. (Dear KS, I swear I really do love you!)
What do you think of the concept of avant garde fashion?