The blogging world has finally received some sort of a wake up call, although the message I extrapolated from this “call” isn’t necessarily what everyone else has seemed to believe it to be.
The wake up call I’m talking about is the one that came from Danielle Marie, a popular youtuber online. Her video (click here to watch) detailed her views on the current state of YouTube – which many bloggers are applying to our own platforms of WordPress and Blogger. In short, Danielle called for action regarding the production of more thoughtful, sit-down videos as opposed to perfectly curated routines or tutorials.
I was totally on board with that mission, but as the video kept going she mentioned her view count – something that was somewhat off-putting to me. View count should not be everything. I know that on YouTube views = money and some vloggers rely on this money to supplement their other sources of income but please – I think we can spare a few cents to make videos (or publish blog posts) that truly mean something to us, as opposed to just pleasing everyone else.
As I continued to watch the video, I felt that she was apologizing for the switch in her content that was about to come. Honestly, she was apologizing for the fact that she was going to make for videos she was passionate about, but simultaneously begging people to continue to watch – so she could continue getting her sponsorships, endorsements, and of course – money.
Getting views is important, but doing what you love is more important.
— Jamie (@fashionnewcomer) December 27, 2015
I really do commend Danielle for opening up the conversation and getting content creators across all platforms to start buzzing about generating more genuine pieces. It’s nice to see someone making no excuses for more bullshit (for lack of a better term). However, as content creators, we need to see that authenticity is never having to say your sorry. Producing authentic posts that we believe in should be the mission any time you hit “publish” on a post or YouTube video.
We shouldn’t be apologizing for what we’ve done in the past or what we want to do in the future – we should be able to do exactly what we want without worrying about what our “followers” will say. Views are important, but honestly, producing content we are proud of should be our first priority. Although I cherish each and every person that every reads The Fashion Newcomer, I ultimately make my own decisions about what I’m going to publish based on what I believe in.
If we as bloggers or vloggers are putting out content that we are passionate about, the views should come naturally.